How it differs from a mention and from a link to the site
- Mention — the product is named; the buyer still has to find it.
- Link to the site — the seller's domain is linked, often the home page.
- Official destination — the link lands on the product's own page.
In our measurements, when a seller's URL was present it pointed at the product page in 643 answers and at another page of the same site in 1,445 (study).